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August Retail Sales Disappoint, but Overall Trends Look Strong

By Sara B. Potter, CFA, Sep 19, 2018


On the heels of strong July spending numbers, August retail sales inched up just 0.1% from the prior month. This was the weakest monthly growth in six months. However, on a year-over-year basis the numbers look much stronger, with total retail and food service sales up 6.9% (not seasonally adjusted basis). The monthly year-over-year growth rate is the second highest we’ve seen in the past 2.5 years, just below the 7.0% we saw in May 2018. With school starting in August or early September across the U.S., how did back-to-school shopping contribute to the August retail sales numbers?