At a Glance: Owler Private & Public Company Data

Basics

Content Category: Private Markets

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Owler’s unique community-powered business datasets provide dynamic, real-time intelligence on an organization’s competitors, partners, customers, and prospects. Owler’s data is curated from an active member community of over 3.5 million business professionals who share exclusive insights about the companies they work for and work with. Owler’s business datasets are the most comprehensive, accurate, and up-to-date source of business information available.

The data feed provides essential firmographic information for entities covering aspects such as name, description, address/location, industry/sector, social media web links, and CEO names, as well as the latest reported/collected revenue and employee figures.

Expanding on the firmographic data, Owler also provides competitor information, enabling users to easily identify an entity’s key competitors through a proprietary proximity score, with a figure of 100,000 indicating the highest level of competitive relationship.

Furthermore, Owler tracks incidents of news exposure from 48,000+ distinct media sources such as PR Newswire, Market Screener, and Business Wire. Over 207,000 articles are covered with over two years of history; articles are tagged by category such as Acquisition, Funding, Blog, People, Press, and News. The data feed provides a URL link to the source for the full article as well as a link to a condensed version on the Owler platform.

Data Overview

Asset Class: Public and Private Companies

Data Frequency: Daily

Delivery Frequency: Daily

History: Current only 

Owler is a global dataset with over 4.6 million entities from the total collection of 13.7 million, mapped to over 200 specific countries. From this mapped set of companies, the predominant region of coverage is the United States with over 3.5 million businesses (representing 75%+ of the universe). The dataset provides broad exposure to a wide range of industry types: 

Data Methodology

Owler uses a mix of web crawling, algorithms, artificial intelligence (AI), machine learning, and human verification by an in-house data science team. The database is constantly being updated, ensuring that the data and insights available are accurate and timely. Financials are sourced from SEC filings for public companies; for private companies, amounts are estimated using algorithms and AI and is updated by the Owler community via the “freemium” platform. As the model is crowdsourced, approximately 20,000 inputs are received daily and updated in real time. Owler consistently crawls for the newest companies; the ingested data is compared to similar companies to ensure accurate estimates are derived.

Use Cases

Gain Market, Sales, and Competitor Intelligence

• Owler’s detailed company firmographics and competitor analysis enables end users to actively monitor not only the companies they track, but also their peers. Similarly, access to daily updates of relevant news articles enables targeted awareness of industry news directly impacting all public and private companies that a user may wish to monitor. Furthermore, Owler’s industry classification further enables sales opportunities and prospecting of new businesses within the same sector as the source entity.

The details provided above are as of April 2021.

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