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A Santa Claus Rally in Buybacks? A Record Year Shaping Up

Companies and Markets

By Christine Short  |  November 9, 2022

If in doubt, authorize a share repurchase program. That has been a mantra this earnings season as results come in mixed. The beat rate has been decent thus far, but third-quarter earnings estimates have come down significantly from where they were on June 30 and even as recently as the end of September. FactSet notes that the EPS growth rate at the end of Q2 was 9.8% for this reporting period.

However, today, the blended aggregate profit growth rate looks to be in the low single digits using actual numbers reported and estimated per-share profits to come. Unsurprisingly, there has been a slew of bearish pre-announcements over the last several months as firms attempted to temper expectations.

Key Takeaways:

  • This earnings season has seen its share of volatility amid macro uncertainty, yet companies continue to engage in and authorize share repurchase programs
  • Last year was a record in total dollars used to buy back stock, but 2022 looks to take the top spot ahead of the new 1% buyback excise tax starting in January
  • With the buyback blackout period ending for many major companies, will the stage be set for a big late-year rally?

Guidance and Repurchase Authorizations in Focus

Earnings are not the only story. Forward-looking guidance is a key determinant of where a stock moves immediately after numbers hit cross the wires. One key corporate action that often excites the bulls is a stock buyback authorization. Of course, the move does not bind the firm to follow through on repurchasing shares, and some critics might argue that the initiative might be used to mask a weak quarter. It’s part of the earnings game each quarter that causes volatility on Wall Street.

The Poster Child of Poor Capital Allocation: Meta Platforms

There is no shortage of opinions on stock repurchases right now. Consider that 2022 has been a year of generally bearish price action, thus firms that engaged in significant buyback programs in 2021 suddenly look foolish. Example A is Meta Platforms (META). According to Barrons, in the 12 months that ended June 2022, the Communication Services company repurchased a whopping $33.6 billion of common equity at an average price of $342. The company led by Mark Zuckerberg continued scooping up shares through the first half of this year. With a stock price now near $100, that was an expensive program.

Why Buybacks Matter Now

Traders are also keeping close tabs on the so-called “buyback blackout period,” which is said to occur just before the end of a reporting period through the two days after it releases quarterly results. So, there’s thought to be a natural demand for shares that returns in late October, in the case of the Q3 reporting season, and extends into early November. That just so happens to correspond to bullish seasonal trends that ensue during the back half of October.

Hero or Bagholder?

Giving this period’s buyback blackout window more notoriety is that upcoming corporate repurchase authorizations increase the likelihood for an all-time high annual buyback figure near $1 trillion, beating 2021’s high just above $900 billion. Wall Street Horizon’s data found that there was indeed a jump in authorizations in 2021. Those programs commonly extended several quarters, so authorizations launched last year impacted share counts in 2022. Perhaps executives will look like heroes for repurchasing equity at depressed prices in 2022, but an extended bear market could once again cast an ominous shadow on this type of use of corporate cash.

Last Year’s Buyback Surge Led to A Potential Record High in 2022 Repurchases

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Source: Wall Street Horizon

Moreover, it will cost companies just a bit more to engage in buybacks in 2023 following the passage of the Inflation Reduction Act earlier this year. The controversial piece of legislation included a 1% excise tax on stock repurchases, but the policy does not take effect until January. Logic follows that firms might pull forward buybacks into 2022 to avoid the modest penalty. Could that be a bullish catalyst heading into the usually-strong November-December period? Might it even set up the market for a super-Santa Claus Rally? Place your bets now.

Decisions, Decisions

As if there wasn’t enough going on with stock buybacks, CFOs now face a much different capital allocation situation from a year ago. Consider that the risk-free rate is no longer zero and the cost of debt for high-grade firms is near 6%—the highest since 2009. For companies with ratings below investment grade, the interest rate on new paper might be above 10%. Corporate finance 101 teaches that the weighted-average cost of capital is simply a blend of debt and equity (common and preferred). Buying back stock might effectively raise the debt financing component, which is not cheap anymore.

In fact, the latest BofA Global Fund Manager Survey reveals that investors prefer execs use cash flow to shore up balance sheets significantly more than return cash to shareholders (via buybacks, dividends, or mergers and acquisitions).

Corporate Cash: Emphasis on Improving Balance Sheets

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Source: BofA Global Research

The Bottom Line

A share repurchase authorization within a quarterly earnings report is like a dessert after a big meal. The main course of top- and bottom-line numbers with a side of forward guidance capture much of the anticipation and attention, but this important corporate event can sometimes help drive a stock price higher.

This year’s volatility and bearish price action make CFOs look like poor investors given the surge in buybacks in 2021. Companies that can weather the economic storm well, that are also repurchasing shares at low prices today, can come out winners in the eventual market recovery.

This article was originally published on the Wall Street Horizon website.

This blog post has been written by a third-party contributor and does not necessarily reflect the opinion of FactSet. The information contained in this blog post is not legal, tax, or investment advice. FactSet does not endorse or recommend any investments and assumes no liability for any consequence relating directly or indirectly to any action or inaction taken based on the information contained in this article.


Christine Short

Vice President of Research, Wall Street Horizon

Ms. Christine Short is Vice President of Research at Wall Street Horizon. In this role, she is focused on publishing research on Wall Street Horizon event data covering 10,000 global equities in the marketplace. Her research has been widely featured in financial news outlets including regular appearances on networks such as CNBC and Fox Business to talk about corporate earnings and the economy. Ms. Short earned a BA in International Relations and English from Fairfield University.


The information contained in this article is not investment advice. FactSet does not endorse or recommend any investments and assumes no liability for any consequence relating directly or indirectly to any action or inaction taken based on the information contained in this article.