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The ABCs of Google’s Reorganization


By Lauren Stevens  |  October 8, 2015

On August 10th, Google announced the creation of a new public holding company, Alphabet Inc.

Today Alphabet (GOOGL-US) has 289 entities. Alphabet, Inc. is a newly founded holding company for the Google group of businesses. On October 2nd, Google implemented the Alphabet Merger pursuant to the agreement which resulted in Alphabet owning all of the outstanding capital stock of Google. Now that the holding company reorganization is complete, Alphabet is at the top of the hierarchy tree.

Under the new operating structure, Alphabet's main Google business will include search, ads, maps, apps, YouTube, and Android, and the related technical infrastructure (the "Google business"). Businesses such as Calico, Nest, and Fiber, as well as its investing arms, such as Google Ventures and Google Capital, and incubator projects, such as Google X, will be managed separately from the Google business.

Using FactSet's entity centric content model, we can expose the linkages and hierarchies between securities and entities, as shown here.


Lauren Stevens

Senior Vice President, Senior Director Strategy, Content & Technology Solutions

Ms. Lauren K. Stevens is Senior Vice President, Senior Director Strategy for FactSet’s Content and Technology Solutions at FactSet. In this role, she is responsible for analyzing market research and determining the direction of the FactSet content, cloud, and technology strategy. Since joining FactSet in 2006, she has worked as a Consultant until 2008 and then as an Economic Specialist until 2013 when she assumed her current role. Ms. Stevens earned her B.S. in Policy Analysis from Cornell University.