John Greenan is a commercially aware and creative technology disruptor, strategist, business analyst, developer and manager. He combines market knowledge, commercial/financial savvy, relationship building skills and an enviable contact list. He has considerable experience of buy-sides, sell sides, execution venues and exchanges. He is the driving force behind FIX Orchestra, the next version of the FIX protocol. He works with multiple asset classes (fx, fixed income, equities, futures, options, money markets) building out electronic trading and the necessary workflow and business process changes. He has specialisations in: digital transformation, fixed income trading, strategy for trading systems/processes, market microstructure, OMS & EMS integration, ecosystem integration, connectivity, project management, business analysis, real-time systems and vendor relationship management.